Regional Sales Representation
Hands-on representation supported by established regional trade knowledge.
Learn moreRegional FMCG sales & merchandising
Your trusted partner in sales and merchandising across Central South Africa.
Radius Sales & Merchandising is a regionally owned agency representing selected companies across the Free State, Northern Cape, North West and Lesotho.
Free State • Northern Cape • North West • Lesotho
- Established
- 2013
- Territories
- Four
- of South Africa's land mass
- More than 50%
- selected companies regionally
- Representing
Trusted by regional FMCG principals
View all clientsWhat we do
Regional execution built around your brand
Radius combines regional knowledge, field execution, merchandising, promoters, training and responsive resource deployment across Central South Africa.
Merchandising
Adaptable support shaped around principal requirements and market conditions.
Learn moreIntegrated Promoters / S.W.A.T. Team
Focused promoter support when added market activity is required.
Learn moreTraining & Development
Structured induction, practical preparation and ongoing people development.
Learn moreRegional Trade Support
Continuity, responsiveness and relationships across a large territory.
Learn moreFlexible Resource Deployment
Additional people and attention directed to critical trading periods.
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Our territory
Four territories. One connected regional footprint.
Radius Sales & Merchandising encompasses the Free State, Northern Cape, North West and Lesotho—an extensive central region supported by local knowledge, continuity and boots-on-the-ground execution.
More than 50%of South Africa’s land mass
- Free State
- Northern Cape
- North West
- Lesotho
Published coverage snapshot
Population and territory estimates
Figures below reproduce the territory information published by Radius SM, with number formatting standardised for readability.
- Free State
- 3,044,050
- Published population estimate
- Northern Cape
- 1,372,943
- Published population estimate
- North West
- 4,155,303
- Published population estimate
- Lesotho
- 1,776,000
- Published Radius coverage estimate
10,348,296Combined estimate including North West
6,192,993Combined estimate excluding North West
South Africa population estimate used in the source information: 63,051,904. Lesotho’s published total estimate is 2,363,325, of which Radius lists coverage of 1,776,000.
Why Radius
A regional partner with a personal approach
Hands-on leadership, regional continuity and a commitment to people shape how Radius works with every principal.
Family-owned and hands-on
Personal involvement, clear accountability and practical decision-making.
Deep regional knowledge
Trade relationships and local insight built across Central South Africa.
Flexible merchandising support
Resources and execution adapted around the principal’s requirements.
Quality people and training
Selection, induction and development treated as long-term investments.
Let’s move your brand forward.
Speak to the Radius team about a regional sales and merchandising solution built around your business.