Free State
A core part of Radius’s central footprint, supported by long-standing regional knowledge, trade relationships and local leadership.
Our territory
Central South Africa, covered with local expertise.
Radius combines regional continuity with boots-on-the-ground execution across a territory representing more than 50% of South Africa’s land mass.
Four territories
A central footprint with regional depth
Radius’s published territory encompasses the Free State, Northern Cape, North West and Lesotho. The map also identifies Bloemfontein, Kimberley, Upington, Vryburg and Maseru as important centres across this regional footprint.
More than 50% of South Africa's land mass
Published coverage snapshot
Population and territory estimates
Figures below reproduce the territory information published by Radius SM, with number formatting standardised for readability.
- Free State
- 3,044,050
- Published population estimate
- Northern Cape
- 1,372,943
- Published population estimate
- North West
- 4,155,303
- Published population estimate
- Lesotho
- 1,776,000
- Published Radius coverage estimate
10,348,296Combined estimate including North West
6,192,993Combined estimate excluding North West
South Africa population estimate used in the source information: 63,051,904. Lesotho’s published total estimate is 2,363,325, of which Radius lists coverage of 1,776,000.
Region by region
Local understanding across a diverse territory
Northern Cape
A geographically extensive market where local knowledge, continuity and flexible resource planning are especially important.
North West
Regional coverage is supported by boots-on-the-ground execution and practical familiarity with local trading conditions.
Lesotho
Radius extends its Central South African service footprint into Lesotho through regional experience and established relationships.
How Radius works here
Regional capability built for distance
Regional knowledge
Practical familiarity with the territory and its trading conditions.
Existing relationships
Long-standing trade relationships carried through the regional team.
Local leadership
Hands-on regional management and clear lines of responsibility.
Flexible support
Resources directed across a geographically large area as needs change.
Let’s move your brand forward.
Speak to the Radius team about a regional sales and merchandising solution built around your business.