Our driving force
We aim to provide a service to our customers and principals which is vastly superior to what any other company can offer.
About Radius
Regional roots. Hands-on leadership.
Radius Sales and Merchandising was established in 2013 and represents selected companies on a regional basis where a regional service provider is required.
Our story
Built on long-standing regional experience
Radius is rooted in the experience of two independent regional agencies. Their combination created efficiencies while expanding the team available to principals across Central South Africa.
Staff continuity has helped preserve regional expertise, practical market knowledge and established relationships as the business has grown and adapted.
Company history
Experience carried forward
A concise timeline of the regional businesses and people that shaped Radius.
- 1910
Cordiners begins operating
Cordiners was independently owned and had operated in the region since 1910.
- 1993
Permark Sales Free State established
Permark Sales Free State has operated since 1993, with members of the current agency head and management team involved since inception.
- 2010
A regional centenary
Cordiners celebrated its centenary in the Free State in 2010.
- 2013
Radius Sales & Merchandising established
The regional agencies combined to support overhead efficiencies while providing principals with a larger sales and merchandising team across Central South Africa, including the Northern Cape and Lesotho.
What guides us
Service, professionalism and integrity
Radius aims to operate as an extension of a principal’s sales arm in Central South Africa.
Our mission
We will build an enduring, well-respected and highly professional company known for its single-minded commitment to delivering exceptional results on behalf of our principals in the fast-moving consumer goods industry.
Our core values
Honesty is the cornerstone of our existence and integrity steers the company. We do not consider ourselves to be only an agent; we aim to be an extension of the client’s sales arm in Central South Africa.
Why Radius
What makes Radius different
A personal, adaptable approach backed by regional knowledge, continuity and investment in people.
- 01
Radius is a family-owned business with a personal approach to operations and customer relationships.
- 02
Its hands-on philosophy is reflected across sales and merchandising.
- 03
There is no unnecessary red tape when change is needed.
- 04
The team has comprehensive trade and regional knowledge and relationships.
- 05
Merchandising can be adapted to customer requirements.
- 06
Maximum resources can be deployed at critical times.
- 07
Radius aims to deliver consistently on its service promise and business objectives.
- 08
The company embraces change and relevant global trends.
- 09
Radius invests in the quality of its people through selection and training.
- 10
All staff are treated with respect, regardless of position.
- 11
Radius can provide integrated promoters through its S.W.A.T. Team.
Let’s move your brand forward.
Speak to the Radius team about a regional sales and merchandising solution built around your business.